She writes the Marketing Slave blog and publishes
She writes the Marketing Slave blog and publishes an internet marketing newsletter.This article may be reprinted as long as the resource box is left intact and all links are hyperlinked. Email delivery is cited as the #1 email marketing headache.The good news is that email marketing has a terrific Return on Investment (ROI) bringing in $15.50 per dollar spent on a campaign according a report in Email Sherpa. http://www.marketingsherpa.com/sample.cfm?contentID=2988The report starts out by stating, ?It chills our blood when we hear email marketers and publishers blithely state, ?I?m thinking about switching over to RSS entirely!? Or at least publish a blog with email notification built in. It can be a very useful tool for building link popularity – if you do it right.As a marketer you do need to start brushing up on your knowledge of RSS and a good place to start is here. because it is a new medium. · Despite spam and email overload 45 percent see email as a good way for companies to stay in touch with customers. RSS vs Email: Its Not An Either-Or Question It suggests that publishers do test RSS, but recommends that they not treat RSS as ?shovelware for email content? Remember, your list is still your most valuable asset online.Keep either Email or RSS out […] ?No deliverability, open rates, hard vs soft bounces. Oh no.
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