Blogs vaulted RSS into the limelight but are
Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. Each day businesses are adopting new uses for RSS, and users are becoming accustomed to skimming content that *they* choose in a single centralized location. The convenience of RSS and increased popularity will set a precedent for consumer expectations. Unlike blogs, businesses can easily justify RSS feeds, as they will be increasing customer and corporate communication. Ultimately, consumers are the driving force behind technology. The Future of RSS is Not Blogs Ultimately, RSS will be a standard, like email addresses and websites are now a “must” for businesses. As businesses adopt RSS and consumers experiment with feeds, the popularity of RSS will grow. “Coolness” often wears off if a channel is not monetized. A business effectively using RSS can bring new site visitors, increase search engine positioning, and generate product interest. RSS Feeds will draw existing customers and prospective clients, translating to a new or renewed income stream. As a result, blogs as we know them today will fade into the background, with many blogs being abandoned. Even now, businesses that were initially reluctantly evaluating RSS are beginning to realize the power and benefit of the RSS information avenue. Businesses using RSS as a communication vehicle are able to create keyword-rich, themed content, establishing trust, […]
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