No a/b tests, no usability tests, no offer
No a/b tests, no usability tests, no offer tests, no recency/frequency tests, and multivariable testing?””The kind of data that marketers and publishers rely on to make business, content, and marketing decisions for email campaigns is almost entirely lacking for RSS at […] More people read email than RSS feeds ? many more.I believe that a smart publisher or marketer must use both - Email and RSS. because it is a new medium. RSS vs Email: Its Not An Either-Or Question It suggests that publishers do test RSS, but recommends that they not treat RSS as ?shovelware for email content?
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