The Future of RSS is Not Blogs Consumer
The Future of RSS is Not Blogs Consumer expectation will drive businesses that are slow to adopt. Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. Like the Internet when it first started, blogs were emboldened by the “cool factor”. A business effectively using RSS can bring new site visitors, increase search engine positioning, and generate product interest. As a result, blogs as we know them today will fade into the background, with many blogs being abandoned. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion. As businesses adopt RSS and consumers experiment with feeds, the popularity of RSS will grow. Ultimately, consumers are the driving force behind technology. Businesses using RSS feeds as a communication medium to notify interested customers of specials, discounts, product announcements, technical support tips, news and industry studies will ultimately sustain RSS as a viable and valued communication medium. Even now, businesses that were initially reluctantly evaluating RSS are beginning to realize the power and benefit of the RSS information avenue. The inherent capacity for consumers to select the content they wish to receive will be the driving mechanism for keeping advertisements to a minimum and content quality consistent. RSS will create new revenue channels. Each day businesses […]
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