As businesses adopt RSS and consumers experiment with
As businesses adopt RSS and consumers experiment with feeds, the popularity of RSS will grow. RSS has the potential to help companies develop strong relationships with consumers and create brand loyalty. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion. The convenience of RSS and increased popularity will set a precedent for consumer expectations. Ultimately, consumers are the driving force behind technology. The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel. Consumer expectation will drive businesses that are slow to adopt. As a result, blogs as we know them today will fade into the background, with many blogs being abandoned. Each day businesses are adopting new uses for RSS, and users are becoming accustomed to skimming content that *they* choose in a single centralized location. Businesses using RSS feeds as a communication medium to notify interested customers of specials, discounts, product announcements, technical […] The Future of RSS is Not Blogs RSS will create new revenue channels. The flexibility of RSS as a communication medium and the expansion capabilities of the enclosure tag will allow RSS to flourish as an online marketing tool. Businesses using RSS as a communication vehicle are able to create keyword-rich, themed content, establishing trust, reputation, and ongoing communication with current and prospective customers.
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