About the Author:Sharon Housley manages marketing for FeedForAll
About the Author:Sharon Housley manages marketing for FeedForAll http:// feedforall software for creating, editing, publishing RSS feeds and podcasts. Unlike blogs, businesses can easily justify RSS feeds, as they will be increasing customer and corporate communication. Ultimately, consumers are the driving […] The convenience of RSS and increased popularity will set a precedent for consumer expectations. The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel. If the quality of the content in the feed declines, users simply remove the feed from their RSS reader and they will not receive any additional updates from that source. Even now, businesses that were initially reluctantly evaluating RSS are beginning to realize the power and benefit of the RSS information avenue. The inherent capacity for consumers to select the content they wish to receive will be the driving mechanism for keeping advertisements to a minimum and content quality consistent. Consumer expectation will drive businesses that are slow to adopt. The Future of RSS is Not Blogs Businesses using RSS feeds as a communication medium to notify interested customers of specials, discounts, product announcements, technical support tips, news and industry studies will ultimately sustain RSS as a viable and valued communication medium. The big consumer benefit to RSS is that consumers opt-in to content of interest, totally controlling the flow of information they receive.
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