[…] Instead of the usual reciprocal link campaign
[…] Instead of the usual reciprocal link campaign consider adding a resource directory to your site that actually points your visitors to valuable sites that complement your own. List only the sites you choose and do not incur search engine wrath by insisting upon reciprocal links. All links in the directory should open to a new browser window. Sticky Sites Rule The Internet Resource Directories ? Reviews ? Unbiased reviews are universally popular. Add reviews of books, software, hardware, scripts, movies, television shows, schools or spas to your site and visitors will return again and again.
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