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RSS vs Email: Its Not An Either-Or Question Even though both email spam and email delivery are on the rise, end-users are getting used to spam and it’s bothering them less than it used to.The Marketing Sherpa report also notes that 91% of US Internet users use email on a regular basis, while roughly 4% use RSS feeds on any sort of basis at all. http://www.emailsherpa.com/emailblog.cfm?ID=360That $15.50 per email-marketing dollar spent is roughly 17% more than in direct-mail campaigns and 73% more than telemarketing campaigns.eMarketer reports that email is still a powerful marketing tool if used well in a […]
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