If the quality of the content in the
If the quality of the content in the feed declines, users simply remove the feed from their RSS reader and they will not receive any additional updates from that source. […] Businesses using RSS as a communication vehicle are able to create keyword-rich, themed content, establishing trust, reputation, and ongoing communication with current and prospective customers. The Future of RSS is Not Blogs Businesses using RSS feeds as a communication medium to notify interested customers of specials, discounts, product announcements, technical support tips, news and industry studies will ultimately sustain RSS as a viable and valued communication medium.
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