http://www.jupiterresearch.com/bin/item.pl/research:concept/1103/id=96103/A lot of people […] because it is
http://www.jupiterresearch.com/bin/item.pl/research:concept/1103/id=96103/A lot of people […] because it is a new medium. RSS vs Email: Its Not An Either-Or Question It suggests that publishers do test RSS, but recommends that they not treat RSS as ?shovelware for email content? · Customer retention and increased loyalty is the main objective for email marketing among 63 percent of surveyed marketers · 62 percent also see email as a way to acquire new customers. (But) for some companies (primarily publishers who cater to a technical audience), it’s sensible to press forward with RSS now as a supplement to e-mail marketing.?
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