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notes, ?RSS won’t be immediately effective as an alternative to e-mail marketing. http://ebizwhiz-publishing /rss-blogging.htm Priya Shah is the CEO of eBrand360. Other disadvantages it notes for RSS publishers is the challenge of metrics. (But) for some companies (primarily publishers who cater to a technical audience), it’s sensible to press forward with RSS now as a supplement to e-mail marketing.? RSS vs Email: Its Not An Either-Or Question RSS is worthy of testing, but it?s not an email replacement and it never will be.?A report in Jupitermedia titled ?E-Mail Marketing: Alive and Well? RSS is NOT a replacement for email. Email delivery is cited as the #1 email marketing headache.The good news is that email marketing has a terrific Return on Investment (ROI) bringing in $15.50 per dollar spent on a campaign according a report in Email Sherpa. It does not (and may never) rival the marketing reach and immediacy of an email message.Those who?ve been mourning the death of email marketing don?t seem to ?get? I know for a fact that my blogs get […] http:// jupiterresearch /bin/item.pl/research:concept/1103/id=96103/A lot of people think this debate has been going on for long enough. the fact that RSS hasn’t reached the tipping point yet. Please don?t. · Email volume in the US is expected to rise from over 2 trillion message this year to nearly 2.7 trillion by 2007.
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Or could other methods of online marketing – like SEO, ezine advertising or newsletter publishing work just as well, if not better?2. Subscribe to her free eCourse on Blogging for Marketers   If not, then starting a blog (or any online activity, for that matter) will just be a huge waste of time and effort.- Blog readersDoes your target audience read blogs? Or do they prefer to get their information in their inbox? 7 Questions To Ask Yourself BEFORE Starting A Business Blog Moving your blog can result in you losing your data, search engine listings and readers, so don’t take this decision lightly.Decide which platform will best meet your marketing objectives, time constraints and personal preferences before you make your first post.According to T.L. How will you assess the success of your blog?To determine how successful your blog is in boosting your profile or profits you will have to measure your blog traffic and track sales or leads that have come through it.Planning this in advance will help you take more informed decisions about your blogging metrics, choice of […] Some of these tasks can be outsourced, while others you would have to do yourself.Decide what you want to take on and look out for service providers to handle the other functions so you can start building traffic to your blog as soon as possible.7.
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Do you really need a blog?Writing and maintaining a blog takes a certain degree of commitment, as well as a passion (or at least a liking) for stringing words into a decent sentence. Or do they prefer to get their […] 7 Questions To Ask Yourself BEFORE Starting A Business Blog Some of these tasks can be outsourced, while others you would have to do yourself.Decide what you want to take on and look out for service providers to handle the other functions so you can start building traffic to your blog as soon as possible.7. How do you plan to promote your blog?Why is it good to know this before you start your blog? What do you want to achieve with your blog?There are a lot of things that a blog can do for your business. How much time can you spend on your blog?Serious business bloggers not only spend time writing their own blogs, but also spend a great deal of time reading up on current events and browsing other blogs in their field for information.If you are prepared to put in the time and effort required to do that sort of research, your blog will serve as a good branding tool for your business.If not, you should either hire someone to do the research or seriously rethink your decision to start a blog.5.
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RSS vs Email: Its Not An Either-Or Question RSS has other advantages that email does not have – like being able to syndicate your content across the web. Other disadvantages it notes for RSS publishers is the challenge of metrics. Email delivery is cited as the #1 email marketing headache.The good news is that email marketing has a terrific Return on Investment (ROI) bringing in $15.50 per dollar spent on a campaign according a report in Email Sherpa. Remember, your list is still your most valuable asset online.Keep either Email or RSS out of your marketing toolbox and you?re losing out on a significant portion of your audience. the fact that RSS hasn’t reached the tipping point yet. If you?ve been getting caught up in all this talk of RSS versus email, its time to stop wondering.Marketing Sherpa just posted a new report that stirred up the old RSS vs Email debate again. It suggests that publishers do test […] But the news is not all good for email marketing. Its not an either/or question. · Email volume in the US is expected to rise from over 2 trillion message this year to nearly 2.7 trillion by 2007. It does not (and may never) rival the marketing reach and immediacy of an email message.Those who?ve been mourning the death of email marketing don?t seem to ?get?
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Copyright 2005 Benjamin Scott About the Author:Benjamin Scott operates a successful internet business working from his home personal computer. Bloggers can update their blogs much quicker than a website which usually requires contacting a web designer or uploading yourself. Building a community that trusts you and follows your blog updates on a daily basis is one of the key ingredients that hundreds of bloggers are using in their business. 4: Cost Effective Blogging is a low cost alternative to having a web presence. Once you get started, you too will experience the secret benefits that bloggers love and enjoy. There […] Blogging is quickly growing with popularity as an inexpensive method to get the name of your business out on the internet. 5 Secret Benefits That Bloggers Love And Enjoy Search engines love to spider pages that contain quality content and are updated with fresh content on a regular basis. In Closing… Building a loyal audience is something that every small business owner would love to accomplish and bloggers are able to do this by simply sharing their thoughts using their business blogs. Smart bloggers optimize their blogs by keeping their content focused on a specific niche. If you are looking for another source of traffic that is cost effective, spam free, search engine friendly, and perfect for building relationships, start publishing your own blog today.
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